February 4, 2019
Mindy Kaling’s new buzzworthy diversity feature, LATE NIGHT, has kick-started a number of socially conscious conversations and dialogues … as well as ignited a 24-hour bidding war.
These conversations are about race, about gender, about the workplace, and about our current entertainment culture.
The film is also notable in that two women of color, Kaling and director Nisha Ganatra, are the writer and director respectively. Ganatra has worked directing indie films and TV shows for the past two decades and has only now, thanks to LATE NIGHT, reached major success and name recognition.
According to Variety, “Amazon just closed a $13 million deal for the comedy which centers on Emma Thompson as an old-school comic turned late night icon who is shamed into hiring more women and minorities onto her staff.”
In the film, Thompson’s character hires Kaling as her first-ever female writer.
While LATE NIGHT tackles lack of diversity centered around late night talk shows and comedy, there is also extreme lack of diversity in another area:
U.S. Newsrooms and the Print and Electronic Media.
This past year, the Women’s Media Center (WMC) released an extensive study, “The Status of Women of Color in the U.S. News Media 2018.”
The study concluded:
- Women of color represent just 7.95 percent of U.S. print
newsroom staff - 6 percent of local TV news staff
- 2 percent of local radio staff
The results of the study, and their disappointing numbers, sent shockwaves through the industry but have not yet sparked significant change. At least not yet.
The press release promoting the report kicked-off with a very revealing
quote and conclusion:
“It seems like there is a cap on people of color in newsrooms.”
Indeed it does.
And that needs to change.
At Extrashade we are more than just a suncare and skincare company.
We care about women and multicultural women and we use our platform to effect change.
Our business focus is providing products that assist in the prevention of hyperpigmentation, assisting in the control and enhancement of Melanin, and as a brand we will always have a social conscious, awareness,
and presence.
Our hope is that LAST NIGHT and the WMC Study can effect real change in the news and entertainment industries for women and people of color and the global multicultural community.
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KEYWORDS:
Sundance, Last Night, Amazon, diversity, multicultural, skin care, social justice, Women’s Media Center, news, media, hiring.
REFERENCES:
ABOUT EXTRASHADE
Founded in 2011, in Brooklyn, New York, EXTRASHADE sunscreen is the first of its kind in the market place created with the primary focus to maintain healthy and great looking skin of darker skin consumers. It is free of harsh chemicals like alcohol, fragrances, and dyes.
EXTRASHADE products are available at www.extrashade.com to provide a daily defense of maximum broad spectrum sun protection for optimal skin health and total wellness.
The creators of EXTRASHADE understand the inherited uniqueness of dark skin and the role of melanin, which is also the primary challenge when it comes to maintaining a smooth complexion.
The formulation advances offerings to control hyperpigmentation, decrease irritation and control inflammation resulting in broad spectrum defense without the chalky residue.
