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Skincare Blog

Diversity is the Direction – Happi Magazine

Happi Magazine - April 2012 New developments in the ever-evolving ethnic hair and skin care marketplace Melissa Meisel • Associate Editor Locs, twists, braids, curls … the ethnic hair care market is constantly expanding with products that cater to a multiplicity of styles. Factor in assorted demands from African American, Hispanic, Asian and Indian skin care consumers—not to mention makeup shades to complement a mixture of tones—and there’s many, many facets of this burgeoning beauty melting pot. Sales of ethnic personal care—including African...

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EXTRASHADE, First Company Focused On Multi-Cultural Sun Protection and Safety Awareness Launches New Sun Protection For Rich Complexions

New York—As the first multi-cultural focus company for sun protection, EXTRASHADE is proud to launch an innovative sunscreen—Sun Protection for Rich Complexions. It offers uniquely photostabilized sunscreen combined with hydrating naturals and anti-aging botanicals that offers a complete regimen every sensitive Rich Complexion needs everyday. “The best anti-aging product is sunscreen.” explained Fran E. Cook-Bolden, MD, Director of Skin Specialty Dermatology and the Ethnic Skin Specialty Group who leads the advocacy of encouraging her “fellow Rich Complexions” to protect their...

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Hyaluronic Acid Provides the Ideal Hydration in a Sunscreen For Rich Complexions

Dubbed as the fountain of youth, revered by cosmetic surgeons, skin experts and age conscious women the hyaluronic hype is either unbelievably amazing or too good to be true. How it can make the skin supple, elastic, nourished and youthful as reported by many women is the reason why many advanced skin care ingredients have included Hyaluronic acid in their premium formulation. Now, it can be enjoyed by Rich Complexions in EXTRASHADE Daily Hydrating Sunscreen Lotion. EXTRASHADE is a unique and...

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Getting the Right Sun Care Formula for Rich Complexions

True beauty cannot be classified by color. Above anything else, it is having a healthy complexion that deeply equates to beauty, regardless of one’s prided distinctive shade. Perfecting the right formula towards a healthier beautiful complexion is not just a challenge but a dream for most brands. EXTRASHADE Daily Hydrating Sunscreen Lotion takes a step closer towards the dream. Rich Complexions have highly reactive or sensitive skin, shining with more melanin. An increased number of this special pigment causes the skin...

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When the Sun Becomes Your Enemy

What you don’t know can hurt you and that goes for what you can’t see either. For Rich Complexions, that makes the different energy wavelengths emitted by the sun deadly to a reasonable extent, particularly Ultraviolet rays (UV). In the broad spectrum of wavelengths, ultraviolet radiation is one of the shortest and highest capacitive energy rays. No doubt, its benefits to the body can be life-invigorating. The UVB rays are responsible in triggering the production of Vitamin D in the...

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Why do Rich Complexions Need Sun Protection?

The sun has its bright side, from triggering Vitamin D production to extreme disinfection, and its downsides. Prolonged or over exposure to the sun causes premature aging 90% of the time. In addition, it compounds the risk for skin cancer, even for those privileged to be born with rich melanin skin. Sun protection for rich complexions has been reaffirmed by the Skin Cancer Foundation and the American Academy of Dermatology alike. The basis of the advice is more than health or...

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The Truth About The Health Concerns In Using Sunscreens

In an already baffling sun protection industry, it doesn’t get more confusing than the sunscreen itself. And its safety. Environmental advocates, scientists, dermatologists and the FDA battle in the war against or for sunscreen. Is there a winner? It’s time to shed light on one of the most disturbing issues hounding the sun protection industry’s hero:  sunscreen. The Issue: Sunscreens Don’t Work The Current Resolve: The Food and Drug Administration has vehemently denied these allegations and are firm in their stand that Sunscreen...

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How To Keep Others Guessing Your Age: Protect And Defend Your Complexion

No one would have thought that Halle Berry is over 40 or supermodel Iman is in her 50s. Even without the glamour it’s impossible to guess their age. This has nothing to do with plastic surgery or the fact that they are celebrities who have easy access to the greatest stylists, makeup artists and surgeons. They are simply women who have mastered how to defy their age, and you can too, even if you’ve never walked the red carpet....

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Innovation in Skin Care: Multi-Tasking Sunscreen for Better Skin and a Better Life

So many skin care steps, so little time how many skin care rituals do you need to finish everyday just to achieve that healthy glowing skin? More importantly, how much are you throwing away spending money on each beauty item separately? Sunscreens, moisturizers, blemish balms and anti-aging creams are necessary for Rich Complexions to have healthy skin. This is especially true for complexions having extra melanin. While extra melanin usually means extra sunscreen it also means another thing: extra sensitivity and...

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