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Humans are very sensitive. And this is evident in our world where people of multicultural race clamor for emojis that portrays their original skin tone and heritage. While it’s important to fight for our identity, it’s equally important to maintain healthy and great looking skin. This is the primary purpose of EXTRASHADE Daily Defense Hydrating Sunscreen, the product have been, and will continue to be created, to not only be reliable, but to inspire and empower people to celebrate their real beauty which embraces the pride and heritage of their skin tone.
Customized for people of color
Made for people of darker skin tones, EXTRASHADE Daily Defense Hydrating Sunscreen Lotion provides vitality and beauty, and serves as a topical non-invasive alternative to maintaining authentic beauty. EXTRASHADE Daily Defense Hydrating Sunscreen, takes the uniqueness of your melanin rich skin in consideration and how it responds to sun exposure. Formulated with a lavish mix of botanicals rich in vitamins, antioxidants and cell rejuvenation extracts, it keeps the skin soft, smooth and healthy.
Active in skin cancer prevention
Malignant melanoma that develops in the melanocytes (specialized cells that produce melanin) is the most dangerous form of skin cancer, causing 75% of skin cancer death. And guess who has high level of melanocytes? People of color of course! The broad-spectrum coverage offers protection against the skin cell damaging ultraviolet radiation A and B. The formulation is also uniquely photo stabilized to prevent it from losing its potency in sunlight, and thus keeps active ingredients stable for longer protection. The super food pomegranate which is an essential ingredient has anthocyanins and hydrolysable tannins which have antitumor properties that inhibit the growth of skin cancer tumors.
The creators of EXTRASHADE understand the inherited uniqueness of dark skin and the role of melanin, which is also the primary challenge when it comes to maintaining a smooth complexion since people of color are more prone to hyperpigmentation. Passion flower extract present in the formulation has the ability to regulate sebum production, soothe burns and inflammations that might lead to acne. Vitamin C also helps inhibit the tyrosinase enzymes from creating excessive amounts of melanin in response to a skin injury or overexposure to sunlight. And thus helps prevent post inflammatory hyperpigmentation and sun spots.
Celebrates and beautifies the skin
The Daily Defense Hydrating Sunscreen Lotion combines advanced formulations infused with vitamins, botanical extracts, essential antioxidants and high-grade protective ingredients to restore, nourish and strengthen the skin. It’s hydrating and skin evening properties leave the skin looking fresh, supple, and blemish free. This ultimately results in a beautiful and healthy skin that help individuals embrace the pride and heritage of their skin tone.