About EXTRASHADE

Sun Protection for Rich Skin Complexions

EXTRASHADE products are formulated with a mixture of rich skin fortifying ingredients that provide darker skin tones and sensitive skin with broad spectrum protection from UV rays.

All skin types require an extra shield from the sun to prevent the risk of burning, skin discoloration, hyperpigmentation, premature aging and diseases such as skin cancer. That’s why EXTRASHADE products are formulated to offer a high SPF sun protection specifically for rich complexions from olive to ebony.

An Intelligent Formula with Substantial Health Benefits

EXTRASHADE products are carefully created to meet the delicate needs of darker skin tones and sensitive skin. The multi-faceted high SPF factor sunscreens form a protective layer over your skin as it moisturizes and softens with natural botanicals resulting in alluring skin tones

Because skin with more melanin is sensitive, fragile and particularly highly reactive, it suffers from a complexity of problems as it gets overexposed to UV rays. Any injury or inflammation may result in excess production of melanin resulting in skin discoloration. EXTRASHADE products contain anti-inflammatory ingredients to control the production of excess melanin. It also has the additional benefit of not leaving a chalky, greasy or sticky residue on the surface of the skin.

Our Story

EXTRASHADE was launched by Anthony Clarke in 2011 after three years of scientific research aimed towards developing a formula that would give exceptional sun protection and at the same time provide nourishment for darker skin complexions.

While vacationing on the beach with his family in Ft Lauderdale, Florida he noticed his young nieces became very sun burnt. This prompted him to question friends and family about their use of sun protection products and he discovered that none of them used sunscreen. The primary reasons: they were not concerned with getting skin cancer because of their dark skin tone and the unpleasant experience of the ashy or chalky look from traditional sunscreen.

Anthony’s passion for marketing and preventive care motivated him to create EXTRASHADE. The inspiration is to provide sun care for a rapidly growing community to maintain their health and appearance.

 

 

MISSION

To inspire the daily lifestyle habit of wearing sun protection and increase sun safety awareness among the multi-cultural community

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