Press

Diversity is the Direction – Happi Magazine

Happi Magazine - April 2012 New developments in the ever-evolving ethnic hair and skin care marketplace Melissa Meisel โ€ข Associate Editor Locs, twists, braids, curls โ€ฆ the ethnic hair care market is constantly expanding with products that cater to a multiplicity of styles. Factor in assorted demands from African American, Hispanic, Asian and Indian skin care consumersโ€”not to mention makeup shades to complement a mixture of tonesโ€”and thereโ€™s many, many facets of this burgeoning beauty melting pot. Sales of ethnic personal careโ€”including African...

EXTRASHADE, First Company Focused On Multi-Cultural Sun Protection and Safety Awareness Launches New Sun Protection For Rich Complexions

New Yorkโ€”As the first multi-cultural focus company for sun protection, EXTRASHADE is proud to launch an innovative sunscreenโ€”Sun Protection for Rich Complexions. It offers uniquely photostabilized sunscreen combined with hydrating naturals and anti-aging botanicals that offers a complete regimen every sensitive Rich Complexion needs everyday. โ€œThe best anti-aging product is sunscreen.โ€ explained Fran E. Cook-Bolden, MD, Director of Skin Specialty Dermatology and the Ethnic Skin Specialty Group who leads the advocacy of encouraging her โ€œfellow Rich Complexionsโ€ to protect their...