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Press

Diversity is the Direction – Happi Magazine

Happi Magazine - April 2012 New developments in the ever-evolving ethnic hair and skin care marketplace Melissa Meisel • Associate Editor Locs, twists, braids, curls … the ethnic hair care market is constantly expanding with products that cater to a multiplicity of styles. Factor in assorted demands from African American, Hispanic, Asian and Indian skin care consumers—not to mention makeup shades to complement a mixture of tones—and there’s many, many facets of this burgeoning beauty melting pot. Sales of ethnic personal care—including African...

EXTRASHADE, First Company Focused On Multi-Cultural Sun Protection and Safety Awareness Launches New Sun Protection For Rich Complexions

New York—As the first multi-cultural focus company for sun protection, EXTRASHADE is proud to launch an innovative sunscreen—Sun Protection for Rich Complexions. It offers uniquely photostabilized sunscreen combined with hydrating naturals and anti-aging botanicals that offers a complete regimen every sensitive Rich Complexion needs everyday. “The best anti-aging product is sunscreen.” explained Fran E. Cook-Bolden, MD, Director of Skin Specialty Dermatology and the Ethnic Skin Specialty Group who leads the advocacy of encouraging her “fellow Rich Complexions” to protect their...