Offensive Malaysian Ad Portrays Skin Whitener Preventing Domestic Abuse

Offensive Malaysian Ad Portrays Skin Whitener Preventing Domestic Abuse

Can whitening your skin prevent domestic abuse? That’s what one Malaysian company would have you believe.

A recent commercial shows an abusive husband beating his wife before throwing her out of the house. But after the victim uses Slimmewhite skin whitener, her skin is lighter and her husband wants her back.

Women’s rights groups say the ad justifies domestic violence by implying women with darker skin deserve abuse. Yet, Slimmewhite is defending the campaign, saying it teaches men to appreciate their wives. Even though skin lightening is a $20 billion global industry, it goes without saying that it has zero effect on domestic abuse.

Subscribe to Vocativ:

Find us everywhere else:
Subscribe to the newsletter:


Share this post

Comments (19)

  • aixkacang Reply

    Hoax, try to blame muslim and malaysian

    June 10, 2019 at 7:00 pm
  • Celeste Reply

    Lmao this scene was taken out of context reallll seriously lmao. The original scene is about a husband that always cheats her wife. Her wife kept asking the reasons but he kept denying to give it to her thus abusing her for asking to much. Then the wife put on some make up and pretends to be someone else prettier and her husband thinked its someone else so he treat her very nicely. After which he finds out about this he throws the wife from his house. This isnt even an ad, its just a scene from your typical soap opera drama stuff where an innocent wife and an abusive husband. This is really a anti-islam video but eh who cares anyway?

    June 10, 2019 at 7:00 pm
  • smsmurni Reply

    Now the same producer produce another anti human-right shorts.

    June 10, 2019 at 7:00 pm
  • kamaliana kamal Reply

    But in malaysia, its a days girls, women even men especially in city area they love to be more white, more slim and attractive..if housewife like us too busy take care of housework, kids, school, dishes.. We lack of take care our self.. At the end of the day, wife become smelly, dull skin not glowing due to tiredness.. Not because of dark skin. People with darkskin if they take care of herself, her skin, she become healthy and glow shines at her face. This is reality, men can easily get more attractive girl outside, if men with high pay salary, they more ego.. This product just too sweet.. Just to help people feel more energy, and cell in our body just generate new collagen in our body..

    June 10, 2019 at 7:00 pm
  • Macky Suson Reply

    Amazing video you created! Thank you! I am really inspired to share a valuable and helpful information like this! Hope you have a fantastic day! I'm a fan now!

    June 10, 2019 at 7:00 pm
  • La Insurrecta Reply

    Esto es inaceptable !!!!! En serio que no puedo con esto necesito saber el nombre del producto para denunciarlo me parece una cosa bizarra e inhumana su publicidad tienen que saber qué el mundo los va a repudiar por eso y se verán afectados económicamente.

    June 10, 2019 at 7:00 pm
  • Nafiah Mahfudz Reply

    Its HOAX.. its different videos mixed in one .. You will never found this commercial

    June 10, 2019 at 7:00 pm
  • Eli Moon Reply

    With the modern technology based social media platforms, we are easily tapping into the foreign culture. Please note that some culture perceives brighter facial tone to be more beautiful, AND IT HAS NOTHING TO DO WITH OUR CULTURE HERE IN AMERICA WHICH HAS FORMED FROM OUR HISTORICAL EXPERIENCES. We need to stop being seeing different culture with our set of mindset.

    June 10, 2019 at 7:00 pm
  • Yamko Rambe Reply

    Just add islam to southeast asian and look what happen, yes right, stupidity to the max

    June 10, 2019 at 7:00 pm
  • FrankypankyV8 Reply

    To speak of a backward "culture"…

    June 10, 2019 at 7:00 pm
  • سعاد ⵙⵓⴰⴷ Souad Muslima Reply

    Peace be upon you & us, OUTRAGEOUS

    June 10, 2019 at 7:00 pm
  • noName Reply

    malaysia goes to my list of places that i would nuke if i ever have one

    June 10, 2019 at 7:00 pm
  • JackCrispy Reply

    This is the actual ad. Vocativ or its sources may have sensationalized this a bit cause she leaves him.

    June 10, 2019 at 7:00 pm

    WTF MALAYSIA?!?? I'm visiting you next month.. I'm very disappointed.

    June 10, 2019 at 7:00 pm
  • Dank Reply

    must be a religion on peace

    June 10, 2019 at 7:00 pm
  • John Drew Reply

    Haha skin whitening 20 billion dollar global industry!!! But white people dressing up as people from another culture for Halloween is a problem?

    June 10, 2019 at 7:00 pm
  • Trolling Tigerman 75 Reply

    I'm from Malaysia and i have never seen this before😂
    This is so dumb

    June 10, 2019 at 7:00 pm
  • townrumor Reply

    The aliens 👽 are like them humans

    June 10, 2019 at 7:00 pm
  • xGlitter Onyx Reply

    Abusers are going to abuse regardless of skin color.. this commercial is ridiculous

    June 10, 2019 at 7:00 pm

Leave a Reply

Your email address will not be published. Required fields are marked *