NEW Tarte Shape Tape Foundation Review & Demo: Is it Inclusive?

NEW Tarte Shape Tape Foundation Review & Demo: Is it Inclusive?



In this video I will be reviewing and applying the NEW Shape Tape Foundation. This is my first time using the foundation and you will see my first impressions and swatches of all 3 dark shades. Tarte cosmetics released 15 shades of a hydrating formula and 15 shades of a matte formula to go along with their top selling concealer. Is this foundation inclusive? You have to watch and see…

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Pop Sugar Article:
https://www.popsugar.com/beauty/More-Tarte-Shape-Tape-Foundation-Shades-Coming-Out-44500466

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Comments (46)

  • Makeupshayla Reply

    My shade isnโ€™t seasonal. A shade extension for the summer isnโ€™t the answer. Itโ€™s 2018 and brands canโ€™t continue to make excuses for their lack of inclusivity.

    February 19, 2019 at 12:55 pm
  • Zoรซ H Reply

    I adore you Shayla. Youโ€™re honest and I respect the amount of work you put into your channel. Xx

    February 19, 2019 at 12:55 pm
  • Patricia Hernandez Reply

    Looks ashy ๐Ÿ˜ฌ

    February 19, 2019 at 12:55 pm
  • Lara's Vlog Reply

    I just think is so sad how you have to really struggle to actually find a DECENT match for your skin tone. Omg, i can t even believe this happened, it s just.. Annoying af

    February 19, 2019 at 12:55 pm
  • Shara Polk Reply

    Thank you for this! I love your professional yet blunt opinion. Thatโ€™s what we need.

    February 19, 2019 at 12:55 pm
  • katie fernandes Reply

    i was in sephora the other day and they still havenโ€™t released more shades for people of color… shame on them

    February 19, 2019 at 12:55 pm
  • Nicholotta T Reply

    i got here because i was watching the Jaime Genevieve bora bora video and i noticed (before i knew anything about any of these issues) that there were ZERO BLACK PEOPLE on the trip. (even though there were PLENTY of fake tans and botoxed lipped wannabes) I googled and found out that there's a big thing with tarte. I've never purchased a single thing of theirs and i never will, same with that nazi kat von d. I did get a sample from sephora with purchase one time and at that time I noticed the sample colors were clearly for white people so I tried it once. I'm just now hearing about all this and after spending nearly 30 years trying to find a foundation color that matched my skin (I FINALLY NOW HAVE BEEN EXCLUSIVELY WEARING SHEERCOVER FOR NEARLY 10 YEARS and have never found anything that comes close to as good). these companies need to fuck off. that's all i have to say.

    February 19, 2019 at 12:55 pm
  • T Y L A C H A N T E L Reply

    LOL

    February 19, 2019 at 12:55 pm
  • renae2014 Reply

    I mean….just donโ€™t buy it if Tarte wasnโ€™t planning on us buying it. Thatโ€™s why we should invest in our black owned companies because they understand what we need. Maybe Tarte has no clue. Donโ€™t complain just move on.

    February 19, 2019 at 12:55 pm
  • Kandii_Girl5657 Reply

    Oh no! I wish I knew Tarte was cancelled. I just purchased shapetape concealer. Dang…..

    February 19, 2019 at 12:55 pm
  • Bathesheba Beautiful Reply

    Shayla whatever happened to Max Factor?

    February 19, 2019 at 12:55 pm
  • Bathesheba Beautiful Reply

    I love this hair color on you. Definitely summer and into fall transition color. Love ya๐Ÿ’‹๐Ÿ™

    February 19, 2019 at 12:55 pm
  • Astri Elise L'Estrange Reply

    Just found your channel and I donโ€™t understand how your channel isnโ€™t bigger! You deserve millions of subscribers! ๐Ÿ™Œ๐Ÿผ Love watching you review makeup and talking about inclusivity, which is so important!

    February 19, 2019 at 12:55 pm
  • Teanna Born Reply

    I love your videos and youre stunning but some of the noises you make are distracting and irritating. Just come feedback

    February 19, 2019 at 12:55 pm
  • V N Reply

    I did not like this foundation, expensive and makes my face look so cakey especially my forehead and nose area.

    February 19, 2019 at 12:55 pm
  • Rachel Amato Reply

    Why didnโ€™t u mix two shades duh

    February 19, 2019 at 12:55 pm
  • Chay M Reply

    This is sad to watch! When I started doing make up I rushed to get your contour palette when you collaborated with Tarte. This is a huge let down smh. Glad you held nothing back! Thanks for always keep it real!

    February 19, 2019 at 12:55 pm
  • Miscellaneous Stuff Reply

    thank you, for honesty

    February 19, 2019 at 12:55 pm
  • Lovely Arlene Reply

    They should do an exact foundation just like the shape tape concealer ๐Ÿ’•๐Ÿ”’๐Ÿ˜ฉ๐Ÿ™

    February 19, 2019 at 12:55 pm
  • Amy Mehta Brown Beauty Reply

    Very happy about how honest you were in your review and your true feelings towards Tarte's shape tape foundation especially since you work with Tarte. Very commendable and brave and I respect you so much for this! You rock Shayla!

    February 19, 2019 at 12:55 pm
  • Thema Jo Reply

    subscribed – woc

    February 19, 2019 at 12:55 pm
  • Luis Miguel Yustiz Reply

    PANA MUERETEEEE

    February 19, 2019 at 12:55 pm
  • Ciara Lee Reply

    Itโ€™s so disappointing that they did this! Props to you for staying true to yourself! Youโ€™re gorgeous ๐Ÿ’•

    February 19, 2019 at 12:55 pm
  • Rosa Lee Reply

    I was so excited about this foundation cause I use the deep concealer as my foundation. I went to ulta to get some and the counter girl was like, โ€œbitch do not buy this foundation! They do not have enough shades! Itโ€™s 2018!โ€ And she was white. I was baffled. I hope things get better cause I was excited.

    February 19, 2019 at 12:55 pm
  • AnishaKay Reply

    And just like that, she became the number one beauty blogger ๐Ÿ‘๐Ÿฝ Thank you for addressing on behalf of all of the deeper skin tones!!! ๐Ÿ’•

    February 19, 2019 at 12:55 pm
  • Shagufta Sifat Reply

    I started following you on Instagram but 1st time watched your video on YouTube & boy oh boy I'm a super fan instantly of your voice & wow I loved your honest, down to earth, sincere review ๐Ÿ‘๐Ÿ‘๐Ÿ‘ ๐Ÿ˜๐Ÿ˜‡๐Ÿ˜˜๐Ÿ’“ Cheers for that.. I've kinda pigmented/sensitive/oily T zone skin n face complexion differs from neck.. Any tips on makeup or skin routine pls ๐Ÿ™๐Ÿ™๐Ÿ™

    February 19, 2019 at 12:55 pm
  • Jamye Cooley Reply

    and they gave shayla a broken foundation brush! like wth.

    February 19, 2019 at 12:55 pm
  • Jamye Cooley Reply

    Those darker shades are meant to contour the lighter skinned toned people in my opinion… women of color, lets not spend money on companies like this, they will realize how much money they have lost becccaaasse, if you do research, people of color spend THE most on cosmetics, about 80%.. oh well Tarte.. I'm just saying lol

    February 19, 2019 at 12:55 pm
  • Unaltered Beauty Reply

    Pause. You have no problem critiquing this limited shade range, but then turn around and cry โ€œbut other brands do it tooโ€ when it comes to KKWโ€™s exact same b.s. No maโ€™am.

    February 19, 2019 at 12:55 pm
  • Sharhonda Johnson Reply

    Come on tell the real TRUTH!!! ๐Ÿ‘Š๐Ÿ‘Š๐Ÿ‘Š my shade ALL YEAR… in that order! Well stated

    February 19, 2019 at 12:55 pm
  • Nicholotta T Reply

    what wig is that and what color?

    February 19, 2019 at 12:55 pm
  • Saeed Uddin Reply

    This is actually so sad I think I'm a similar skin tone to you but the fact that our shade is the second to last shade is actually ridiculous and disgusting.

    February 19, 2019 at 12:55 pm
  • Bianca Cordova Reply

    Maybe you should start your own makeup line. ๐Ÿ˜ƒ because I don't think anyone really knows dark except dark skinned ladies. They can try but miss the mark

    February 19, 2019 at 12:55 pm
  • DiscClub6 Reply

    My skin tone isnโ€™t seasonal ๐Ÿ‘๐Ÿพ๐Ÿ‘๐Ÿพ๐Ÿ‘๐Ÿพ

    February 19, 2019 at 12:55 pm
  • Tiffany Washington Reply

    This video made me hit subscribe instantly. Thank you for honesty despite having a close relationship with the company. #MyShadeIsntSeasonal

    February 19, 2019 at 12:55 pm
  • Gina Bianchini Reply

    Iโ€™m white and canโ€™t even find a foundation shade in this

    February 19, 2019 at 12:55 pm
  • CrownedxKay Reply

    Susssss….those Lashes tho! I need Deets!!

    February 19, 2019 at 12:55 pm
  • Donnetta Daniels Reply

    I love you wig!! Where can I purchase it?

    February 19, 2019 at 12:55 pm
  • Rebecca Fitzpatrick Reply

    I donโ€™t always find my perfect shade. Iโ€™m happy we live in 2018 and there are other brands we can use if something doesnโ€™t work. This is such a 1sr world problem. :/ seriously

    February 19, 2019 at 12:55 pm
  • TaysDays Reply

    I just looooveee you! Thanks for keeping it real.

    February 19, 2019 at 12:55 pm
  • Olivia Cocozzo Reply

    I wanted to try out this foundation but itโ€™s unfair bc some people cannot use it with deeper skin tones.. I hope that they make new shades so that everyone can use it

    February 19, 2019 at 12:55 pm
  • Carla S Reply

    Unbelievable, why to many white tones ???? most of them look identical, are they crazy???

    February 19, 2019 at 12:55 pm
  • Christina Grace Reply

    Thank you!

    February 19, 2019 at 12:55 pm
  • Shay Matthews Reply

    Exactly, my skin tone isn't a "seasonal" thing. Im this dark all year round. "SAY IT LOUD! I'M BLACK AND IM PROUD!" #STRUT&SLAY

    February 19, 2019 at 12:55 pm
  • Yevonne Melgarejo Reply

    Great review ๐Ÿ‘๐Ÿผ๐Ÿ‘๐Ÿผ

    February 19, 2019 at 12:55 pm

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