Meet The Ghanaian Women Who Are Fighting Skin Bleaching

Meet The Ghanaian Women Who Are Fighting Skin Bleaching



The global skin whitening industry will be worth more than $20 billion by 2018. But in Ghana, some women are battling the social pressure on dark-skinned girls to bleach. Filmmaker Comfort Arthur shows us some of the products and images that are marketed to women, and she tells us why society’s message to dark-skinned young women needs to change.

Shot by video journalist Mark Naftalin for AJ+.

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Comments (30)

  • theresia2012 Reply

    3:18 speaks volume!

    April 21, 2019 at 9:48 am
  • gb-channel Reply

    I love the natural beauty.

    April 21, 2019 at 9:48 am
  • Shanette Quao Reply

    My home country ๐Ÿ˜š๐Ÿ˜š

    April 21, 2019 at 9:48 am
  • R R Reply

    Yes they need to fight this and heavily fine the pushers of this dangerous product.

    April 21, 2019 at 9:48 am
  • Khaiah Mann Reply

    Im very thankful for this lady.

    April 21, 2019 at 9:48 am
  • IcantSeeReplies Reply

    Colorism is not the invention of White people. Ancient Egyptians portrayed their women lighter than men. Japanese Geishas were painted White.

    April 21, 2019 at 9:48 am
  • Kona Du Reply

    I'm a Ghanaian and I've never heard that white man saying. Is it only me? That saying is not popular our generation don't know of it.

    April 21, 2019 at 9:48 am
  • Teja Jonnalagadda Reply

    This practice and industry has to end! This belief needs to be overturned. We must relearn to love our skin, our people, our culture, of history, our ancestors. Ultimately we must decolonize our minds, bodies, and societies. #DeColonizeYourSelf

    April 21, 2019 at 9:48 am
  • Kev Street Reply

    And wigs?

    April 21, 2019 at 9:48 am
  • Ask Me Reply

    You have two beautiful accents.,both British and Ghanaian accent..

    April 21, 2019 at 9:48 am
  • Emily m Reply

    DONT BUY CANCER !!!!

    April 21, 2019 at 9:48 am
  • Big Vibes TV Reply

    Aftamurea Skin Beauty get yours today for skin lightening product https://www.ebay.com/itm/173597681987/

    April 21, 2019 at 9:48 am
  • JD Krasinki Reply

    1:49 look at that light skin… it makes your big fat nose look even bigger!! stop bleaching your darkness actually hides and conceals other flaws…

    April 21, 2019 at 9:48 am
  • Marsha Pierre Reply

    Someone asked me are all my children light skinned like me? I replied no they are Skittles pop and I love every last one of my 5 Skittles. That was a black person who questioned me. Smh.

    April 21, 2019 at 9:48 am
  • Music Lover Reply

    Channels like these i want to see more of.

    April 21, 2019 at 9:48 am
  • Rob Black Reply

    African are the children of Israel and need to appreciate who they are why the hell would you want to take away your beautiful melanin and leaves us with all pale women….

    April 21, 2019 at 9:48 am
  • Ramtex Roven Bima Reply

    Why don't they fight about having sex because people get many disease and die. Let them at that important thing first.HIV is through sex so what they mean they can't see that.

    April 21, 2019 at 9:48 am
  • Niveus Amazon Reply

    Fight the color bias, sisters and brothers. Dark skin are beautiful.

    April 21, 2019 at 9:48 am
  • Kimberly Johnson Reply

    So these women never read what the man they call Christ looked like? Hair like lamb's wool, feet as burned brass. Man the conditioning is real!

    April 21, 2019 at 9:48 am
  • vanessa gablui Reply

    ๐Ÿ‡ฌ๐Ÿ‡ญ๐Ÿ‡ฌ๐Ÿ‡ญ๐Ÿ‡ฌ๐Ÿ‡ญ๐Ÿ‡ฌ๐Ÿ‡ญ

    April 21, 2019 at 9:48 am
  • TruthIsABitterPill Reply

    listen to what the woman says at 2:40

    April 21, 2019 at 9:48 am
  • Queen SunShine2020 Reply

    They just dont know it causes skin cancer in a few years. I hope they are saving their money for medical expenses and a burial plan, because they just purchased a first class ticket to DEATH…….
    Except who God created and that's YOU!
    Stop letting the dominated society dictate your existence.
    Being Black is Beautiful…………..
    Except it, Live it and Embrace it!!!!!!

    April 21, 2019 at 9:48 am
  • calstatebadboy1111 Reply

    "I like feeling like a queen?" With fake hair and skin lightning. Wow these women are stupid imagine what their daughters or sons think. I would never date these stupid women. You broke but you spend your money to look non African. Ok got it.

    April 21, 2019 at 9:48 am
  • Heidi Woods Reply

    If you love your skin you love your skin leave other people alone

    April 21, 2019 at 9:48 am
  • Scjeherazade Johnson Reply

    Africans we are dark and beautiful. I would never change my skin color for anything

    April 21, 2019 at 9:48 am
  • ูˆุฑุฏ ุงู„ุฌู†ู‡ ุง Reply

    I'm beautiful… I'm black ๐Ÿ’™

    April 21, 2019 at 9:48 am
  • TREX IS KING Reply

    Dark has always been beautiful look at these ladies who take care of their dark skin looks beautiful itโ€™s very smooth

    April 21, 2019 at 9:48 am
  • freya evershed Reply

    It's wonderful to see her loving her skin. It's sad that most want what they can't have. For example, I'm very pale due to some Celtic heritage I have. I would love to be black, Indian coloured/ Arabic coloured or Olive skinned! In the past I've felt so much pressure to have tanned skin. I really damaged my skin on my hands when I was in most of my teens from deliberately burning my self repeatedly, as I felt like an outsider where all my family tan and because of the pressure from the media. Now every winter my hands chap and bleed lots when it's cold from all the sun damage and they look like old lady hands when I'm only in my early twenties

    April 21, 2019 at 9:48 am
  • Shanna S Reply

    Lighten my chocolate brown skin? And have the people miss out on it? Oh honey, no!

    April 21, 2019 at 9:48 am
  • cv Reply

    I love Ghanian woman, their real color and the way they are. They are unique ๐Ÿ’–

    One love from India ๐Ÿ™โœŒ

    April 21, 2019 at 9:48 am

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