How beauty brands failed women of color

How beauty brands failed women of color

But the industry is changing – and Rihanna’s Fenty Beauty isn’t the only brand laying the foundation for a more inclusive beauty industry.

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Rihanna’s new makeup line Fenty Beauty has been an instant success — and it’s not only popular because Rihanna’s name is attached to it. Fenty Beauty carries a wide range of foundations — 40 to be exact — which has the beauty industry shook. Cosmetics and the beauty industry as a whole, has a long history of creating products that did not match deeper-toned people of color. There are a number of factors that have lead many mainstream beauty companies to having a narrow selection for people of color — and not all of those reasons are rooted in product development. With Fenty Beauty, Rihanna is showing the industry that it’s worth investing money and time into creating nuanced products beyond the ranges of ivory, beige, and tan. is a news website that helps you cut through the noise and understand what’s really driving the events in the headlines. Check out to get up to speed on everything from Kurdistan to the Kim Kardashian app.

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Comments (45)

  • God Reply

    Here's your color options 🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏻🤚🏼🤚🏼🤚🏼🤚🏽🤚🏾🤚🏿

    November 14, 2018 at 11:06 pm
  • G. H Reply

    o r a n g e

    November 14, 2018 at 11:06 pm
  • sonic venkman Reply


    November 14, 2018 at 11:06 pm
  • Erin Fletcher Reply

    Why Are We Called African Americans And Not Just Americans Cause We Were Born In America And You Don’t Call People European American

    November 14, 2018 at 11:06 pm
  • Lord Voldemort Reply

    Let's put it this way – People of colour didn't need make up to begin with anyway!

    November 14, 2018 at 11:06 pm
  • nıl roman Reply

    why do they always relate beauty and make up with women? there are also men who wear make up

    November 14, 2018 at 11:06 pm
  • Momma Bee Reply

    The reason companies stayed away from darker colors is simple: shoplifting.

    November 14, 2018 at 11:06 pm
  • Kyle D Reply

    Blacks make up 13% of the population in the United States. Half of that percentage are women.

    So why would there be an over abundance of products for black women? It’s good that she is providing a product that people want, but don’t label a make up company racist for not making products for a limited market.

    That is ignorant.

    November 14, 2018 at 11:06 pm
  • hafsa kofiro Reply

    I hate this woman’s voice lol

    November 14, 2018 at 11:06 pm
  • Terra Verso Reply

    women of colour? hello? men exist too

    November 14, 2018 at 11:06 pm
  • Strqberry Reply

    I love that she makes very pale shades too. I mean yes, I am glad they have darker shades. I also have struggles being a very VERY pale person. I am so glad she has done this omg!

    November 14, 2018 at 11:06 pm
  • Croatian Warmaster Reply

    women of shades of brown*

    November 14, 2018 at 11:06 pm
  • Dani Diaz Reply

    more dark skinned women should get into producing these products then, white people don't have dark skin and don't know what works for them like a person of colour would.

    November 14, 2018 at 11:06 pm
  • Onyinyechi Uwaoma Reply

    I've been using fashion fair cosmetics since I was in High school!! I don't know what has happened to the brand now:( They have stopped restocking.

    November 14, 2018 at 11:06 pm
  • Angel truth Reply

    as malcome x said, who taught you to hate yourself it's the white man. I'm so happy they make makeup for women with dark skins,
    i hope the be more senstive to people and their beauty, they should make makeup that embrace each race beauty, and not only makeup for the white women that hide women of colors beauty.

    November 14, 2018 at 11:06 pm
  • I bu Reply

    It's funny cuz I'm extremely pale and I NEVER EVER find my shade, always darker (I'm not in Europe or America).
    so what's really frustrating is that you can't find dark nor pale shade, it's like brands don't give a damn about darker/paler people.

    November 14, 2018 at 11:06 pm
  • Jonathan Peña Reply

    Why don't more black people cater to their community's needs instead of waiting for white-centered corporations to do it for them? This could be a HUGE entrepreneurship opportunity waiting to happen.

    November 14, 2018 at 11:06 pm
  • Ellie F Reply

    Foundations need to try harder. Period. They don't care about color, they care about how the foundation applies, how it feels, and that it looks natural and won't dry and flake. The colors really don't matter, that's why they basically have the same shades in every range and rarely go much darker or lighter than they already had when they introduce "new shades". Rihanna's Fenty brand is the first brand to actually try to care about both simply by design.

    Foundations need to start catering to very dark tones- they are easily the most disappointing in the shade ranges, but (and I know I'm gonna get flack for this) people who are extremely pale will also have trouble finding a foundation. I don't just mean white people, people about to jump me for making this about white people when I'm not. Asians, who are people of color, can be rather pale too (and just about anyone can be born albino), so people complaining about the way fair tones are done aren't necessarily white. The fairest shades can be too dark for people who can't get a tan. Many foundations also oxidize and get darker or actually change undertone. That being said, at least pale people can buy Korean beauty products since they have an even more intense range of light tones. Darker people cannot, since there aren't exactly a tonne of makeup brands originating in countries in Africa (that I've heard of), where the demand for very dark foundations would be highest and so logically would have a wide range of dark tones and a small range of light tones that darker people could order from like how people order Korean products.

    Foundation companies do not care about colour. They just don't. That's I think a large part of why they make no effort in adding more shades and when they do "add more", they aren't that different from what they already have. Regular brands that do try to cater to the extremely dark and the extremely pale often stick to cool tones, which doesn't help the other third of people in that share range who need warm or neutral.

    Finding a foundation that's actually your skintone is like finding a plain bandaid that's actually your skintone. Nearly all of them are a colour that looks like it was made to blend in with paler skin, and yet seem to exactly match very few actual people.

    November 14, 2018 at 11:06 pm
  • Kyra Mckenzie Reply

    So I honestly find it difficult to wear makeup and feel very insecure when I'm told or see that my colour of foundation is not there .tbh it's embarrassing for me so I kinda avoid makeup all together ..they never really have my shade..

    November 14, 2018 at 11:06 pm
  • 0 to 1000 Reply

    dam libtards

    November 14, 2018 at 11:06 pm
  • A Person From Earth Reply

    Y am i here? I dont even wear or like makeup…

    November 14, 2018 at 11:06 pm
  • Fapio III Reply

    Women of color failed at beauty!

    November 14, 2018 at 11:06 pm
  • Joan Reply

    Asians are people of color ? ofc i know india but chinese ? nah fam

    November 14, 2018 at 11:06 pm
  • NPC 1.0 Exec: Good Hair Weed Man Tron Reply

    Why are they appropriating white beauty standards in the first place? Stick with all natural and go ooga booga like their ancestors.

    November 14, 2018 at 11:06 pm
  • Fredrik Sheward Reply

    What bout men??? 🤔🤔

    November 14, 2018 at 11:06 pm
  • Glen CoCo Reply

    The thumbnail is beautiful!!

    November 14, 2018 at 11:06 pm
  • Alyssa Barrett Reply

    1:35 That’s not even her colour

    November 14, 2018 at 11:06 pm
  • Duygu Ozkan Reply

    oh trust me sis, fenty beauty still lives up to the hype

    November 14, 2018 at 11:06 pm
  • jaan Khan Reply

    there are better things to worry about than how makeup failed woc.

    November 14, 2018 at 11:06 pm
  • bratz doll Reply

    Soo many dislikes damn! Most people will dislike the video before watching the video. 😑😑😒😣😕

    November 14, 2018 at 11:06 pm
  • Stranded in Utah Reply

    We are lucky to live in a market economy. There was clearly a gap in the market and new companies were able to be created to fill that gap. Those companies can now compete with the big brands for everyone's business. In time those inclusive companies may become the big brands and Covergirl will be outsold and replaced.

    If we lived in a Communist or Socialist State economy where the government owned all business and property no one could fill the gap. It would be a matter of you get what you get. The goal of business in these economies is not about markets and peoples desires instead it is about fulfilling the objectives of the government.

    November 14, 2018 at 11:06 pm
  • Brit Ferguson Reply

    NARS organizes their foundation shades in Sephora with the darkest shade first and moving to lightest last. Something so small like that can make all the difference.

    November 14, 2018 at 11:06 pm
  • polinonae Reply

    I need to try Fenty. Most of the foundations I have tried have leave me orangy. The closest shade that has work with me comes from a small brand shopmissa, and is only a dollar too 😍. Still is not full coverage

    November 14, 2018 at 11:06 pm
  • Yi Yang Reply

    probably because statistically there are wayyy too many population in light skin tone. white, yellow are the majority of population in this world

    November 14, 2018 at 11:06 pm
  • A Moulton Reply

    I'll save you some time- companies exist to make a profit, and serving the most profitable, most plentiful market is always the smartest move, even if it makes you feel sad. Only hilariously overpriced celebrity brands can cater to niche markets

    November 14, 2018 at 11:06 pm
  • mergirl2000 Dunne Reply

    When Fenty blew up last year that's when the makeup industry started stepping up their game….fast!

    November 14, 2018 at 11:06 pm
  • Love Child Reply

    How much Fenty pay y’all for this ?

    November 14, 2018 at 11:06 pm
  • Tô Diệp Khanh Reply

    In an interview at the launch party, Rihanna said that she wants to cater to every women, because a shade may looks good on one girl, may not look good on another girl. I think she got the basic understanding down. Just like my friend look good in aviator sunglasses, but it looks hideous on me, that's why I wear wayfarer. We have different kind of sunglasses because not everyone look good in the same shape.
    If the companies understand it and apply the logic to their products' line, they'll be good.

    November 14, 2018 at 11:06 pm
  • Mars Aerglo Reply

    y’all just don’t care about black people bruh

    November 14, 2018 at 11:06 pm
  • Mari Greer Reply

    I'll be waiting on explanations as to why so many blk only brands don't meet my needs, but I'm not blk so my opinion on how I'm discriminated by blacks isn't important

    November 14, 2018 at 11:06 pm
  • João Miguel Pimenta Pereira Reply

    Can someone tell me how the "Vibe Tribe" collection is insensitive? I agree with the rest of the arguments. Seriously, I'm eager to hear about other's opinions on this one!

    November 14, 2018 at 11:06 pm
  • zylitx Reply

    67 colors of skin? wowzers iIma mAKe It WhEn i grOW UP

    November 14, 2018 at 11:06 pm
  • Zero Dawn Reply

    I know a black burn patient, who gets
    make up to hide her scars. So this is just populist bs, imo.

    November 14, 2018 at 11:06 pm
  • Julius Cezer Reply

    Stupid niggs, poo coloured pigs

    November 14, 2018 at 11:06 pm
  • CamTheExplorer chicken nugget Reply

    black women are so beautiful

    November 14, 2018 at 11:06 pm

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