DOES INDIA HATE DARK SKIN? TRUTH ABOUT LAKME / NYKAA MAKEUP SHADE RANGE | REVIEW

DOES INDIA HATE DARK SKIN? TRUTH ABOUT LAKME / NYKAA MAKEUP SHADE RANGE | REVIEW



Been thinking about the hypocrisy in the world of makeup when it comes to representing Indian, south asian, dark skin tone girls. We are never promoted nor are we brand ambassadors unless we are famous. Bloody wrong! What are your thought? Let us have a healthy debate, since this video has no intentions of promoting hate!
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#lakme #nykaa #india
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WHY MAKEUP BRANDS DISRESPECT INDIAN & DARK SKIN WOMEN! DOES INDIA & BRANDS DISLIKE PROMOTING WOC ? #livetinted
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DOES INDIA HATE DARK SKIN? TRUTH ABOUT LAKME / NYKAA MAKEUP SHADE RANGE | REVIEW

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Comments (25)

  • Shweta Vijay Reply

    Been thinking about the hypocrisy in the world of makeup when it comes to representing Indian, south asian, dark skin tone girls. We are never promoted nor are we brand ambassadors unless we are famous. Bloody wrong! What are your thought? Let us have a healthy debate, since this video has no intentions of promoting hate! ENOUGH IS ENOUGH! #REPRESENTATIONMATTERS
    Share it as much and let’s make a difference. Don't forget to take part in the Fenty beauty giveaway at http://www.shwetavijay.com. Rules are given there and it is an international giveaway.

    November 17, 2018 at 1:47 pm
  • Susan Saji Reply

    Well done swetha. …

    November 17, 2018 at 1:47 pm
  • Sanghamitra Sengupta Reply

    Wonderful thought so true and everyone should follow your words

    November 17, 2018 at 1:47 pm
  • Rand Girl Reply

    I've even experienced this at school where fairer girls were chosen to dance even if they could dance well!

    November 17, 2018 at 1:47 pm
  • Rand Girl Reply

    Yeah, I think, fair n lovely should be banned completely!!

    November 17, 2018 at 1:47 pm
  • Thanima Reply

    Well said.. I feel the same about some of youtubers. These days I dont watch much… You are so real.. i believe you will come with a SV brand soon 😎

    November 17, 2018 at 1:47 pm
  • Sudha Ananthakrishnan Reply

    OMG! You are my woman crush!! 🤗

    November 17, 2018 at 1:47 pm
  • BeautiCritiq Reply

    Lakmé. Are you DARK SKIN FRIENDLY It’s 2018, the beauty industry has changed, and Lakmé only has foundations that suits fair skin complexions. Let your voice be heard by signing our petition to Lakmé Cosmetics to include darker shades. Say no to colorism, and stand up for DIVERSITY.

    https://goo.gl/PbwuQG

    November 17, 2018 at 1:47 pm
  • Ro Hoff Reply

    Would enough Indian women buy makeup that matched their skin though? I grew up in America but am of Indian origin (my parents). Every time I saw the aunties and cousins on my moms side of the family, they’d talk about color…how my mom shouldn’t let me play outdoor sports because look how dark I was getting, so and so’s daughter is too dark to make a good match etc. These same women, still wear makeup that’s too light for them even when there are shades that match them better from mac, Fenty etc. Last year, my mom ,myself and my daughter went to an engagement party. My mom doesn’t usually wear makeup now that she’s in her late 70’s and a widow, but she insisted on borrowing my daughter’s instead of mine. My daughter is half white and wears a Mac NW 15,-20. I had my usual nc42 shade which also matched
    my mother. At the party, you could tell for the most part where the ladies had been brought up by how their foundation matched them,; even though they all had access to makeup that matched them better. This fair obsession gets passed down generation to generation with big business further promoting it. it’s all about money. If there is little or no demand for lighter make up and skin lighteners, they won’t make them. Don’t let actorsactresses and companies tell you that lighter skin is better. Public figures such as actors and actresses have a responsibility to their public. Imagine promoting a product by advertising that it will improve your chances at work and marriage by making you lighter skinned. These people are morally bankrupt.

    November 17, 2018 at 1:47 pm
  • Sreeja U Reply

    Wat a powerful video! U asked the right questions to the so called influencers. As u rightly said, it's so difficult to get a foundation shade that matches me. I use PAC which gives me the perfect match. I was so annoyed n disappointed to see Tarte's release. Wish we had more people like u. We hear u… This in no way was ranting… I have gooseflesh every time I hear u… I feel u represent us so well… Thanks a million…

    November 17, 2018 at 1:47 pm
  • KissOfDanger Reply

    Would you buy from a racist beauty brand?

    No?

    If you wouldn't buy from a colorist brand then why would you buy from a makeup brand that discriminates against the majority of Indians who are dark-skinned? It’s time to stand up to Lakmé Cosmetics and demand darker shades that suit Indian complexions. India is diverse so why isn't Lakmé?

    Stand up for your dark-skinned sisters, brothers, cousins, friends, and loved ones. It’s 2018 the beauty industry has changed, and Lakmé only has foundations that suits fairer complexions. Let your voice be heard by signing our petition to Lakmé Cosmetics to include darker shades. Stand up for the ones you love, and stand up for DIVERSITY.

    https://www.change.org/p/lakme-fashion-week-is-a-complete-misdirection-where-is-the-celebration-of-beauty-without-bias-in-lakme-product-ads-colourmeright

    November 17, 2018 at 1:47 pm
  • BeautiCritiq Reply

    We have a petition for Lakmé Cosmetics to include darker shades. Please sign and share.

    goo.gl/LYHrsW

    November 17, 2018 at 1:47 pm
  • Bani Ghosh Reply

    Hey! I'm new to this fam. Love the positivity of this video. And your lipstick is bomb ❤

    November 17, 2018 at 1:47 pm
  • Sweta Singh Reply

    I can relate me bcoz I face this same in my personal life also when I buy makeup sales women or men show me fairer foundation……I just hate it….thanks for this vedio

    November 17, 2018 at 1:47 pm
  • Zahra Bodabhaiwala Reply

    most famous youtubers are also lightskinned..more profitable to back them ! Except for you i haven't come across a duskier skin youtuber doing well !

    November 17, 2018 at 1:47 pm
  • Zahra Bodabhaiwala Reply

    We Indians love white skin on women..white is automatically beautiful here ..this being the mentality cosmetic giants just cater to it.Knowledge of foundation base is also ..i have seen people using foundation to whiten themselves !

    November 17, 2018 at 1:47 pm
  • Divya Ravindran Reply

    Thank you for addressing this issue.

    November 17, 2018 at 1:47 pm
  • Pratik Rai Reply

    love it

    November 17, 2018 at 1:47 pm
  • Gatha More Reply

    Hi Shweta.. i just found you and saw this video and bam! I so agree with you when it comes to Indian brands giving a flying f@#£ towards deeper skin tones. A few yrs ago lakme introduced it's foundation- the one that came in the black ball thing.. i went to a mall and at the counter I realised it came in 3 shades and the darkest was 3 shades lighter than my nc 42!! I remember that day well since that was the last time i bought anything from lakme!! Done with that rubbish snooty overpriced bs. I headed over to the nearest mac outlet and got myself a proper shade even though it was too expensive on my student budget. Point is even thou its 2018 brands like lakme n revlon introduce just 5 shades only for their base! We should be condemning brands like these.. there are a few low price range brands out there I am sure but not one of them will cater to someone who is say nc50.. Let alone as you say brands who are cruelty free, vegan etc..
    Thankyou for putting your voice out here and let's hope for a future where Indian brands give more representation to women who come in more shades than ivory, light beige and pink fair!!

    November 17, 2018 at 1:47 pm
  • Aniya S Reply

    I have practically stopped buying Lakme for this reason, I don't even look at the stuff anymore,what should we expect from international ones when the most popular Indian brand isn't friendly and of course the stupidity over the brand ambassador, can't stand Kareena Kapoor

    November 17, 2018 at 1:47 pm
  • soundariya ravi Reply

    Kudos to you dear for coming up with a strong and much needed awareness. Yeah every skin tone is beautiful and this cosmetic brands jus promote only the fair-skinned people. Atleast from now on let us all raise our voices together 😍😍😍😍

    November 17, 2018 at 1:47 pm
  • Shruthi Reddy Reply

    This is why I hate Shah Rukh, he is an opportunist. Even though he is so rich he still endorses Fair and Lovely. He has no "need" for their money but is still so greedy and cheap that he will endorse those products.

    November 17, 2018 at 1:47 pm
  • Chinchu M. Gangadharan Reply

    Well said..finally there is some one to raise voice..hats off..love u..i am a great fan of u shwetha..keep rocking ❤️😘

    November 17, 2018 at 1:47 pm
  • Ravneet Kaur Reply

    I appreciate your views.. I too feel there is still narrow mindedness in terms of skin color in India, especially in the north.. My friend is dusky, due to which sometimes she feels less confident because of the world around her.. The world has no right to harm the self esteem of any person. This world needs people like u to speak out their views and make a change. Hats off!

    November 17, 2018 at 1:47 pm
  • Linda Nanan Reply

    I have now fell in love with you 😍 I totally agree with you and what I love is u are very passionate 💕💕

    November 17, 2018 at 1:47 pm

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