🇮🇳 India: A whiter shade of pale | 101 East – भारत: पीला रंग की एक सफेद छाया

🇮🇳 India: A whiter shade of pale | 101 East – भारत: पीला रंग की एक सफेद छाया



In India, real beauty is proving to be skin deep with a massive growth in the sale of skin-whitening creams. 101 East looks at India’s billion-dollar skin whitening industry and asks, can there be fairness in India, without fair skin?
Endorsed by top Bollywood stars in TV ads, marketers lure consumers with a bewildering supply of products that promote fair skin that they promote with bring romance or a new job after the user becomes markedly fairer.

Skin-lightening products aimed at Indian men are also booming with marketers constantly adding new products including whitening soaps, moisturisers and aftershaves.

The desire for pale skin has deep roots in India’s complex caste-driven history. Those higher up the scale were typically fair-skinned while lower castes often worked outdoors and were darker skinned.

101 East looks at India’s billion-dollar skin whitening industry and asks, can there be fairness in India, without fair skin?

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Comments (47)

  • reginald blaylock Reply

    Big Deal and who cares.

    May 21, 2019 at 7:40 am
  • dyk idk Reply

    THIS CHANNEL LOVES BASHING INDIA. THIS IS NORMAL MUSLIM BEHAVIOUR LOL

    May 21, 2019 at 7:40 am
  • boobae Reply

    Europeans colonized many places on earth then assumed the identity of the indigenous HUEman of that land. The NON HUE man made a practice of colonization…that is EVIL.

    May 21, 2019 at 7:40 am
  • boobae Reply

    The original meaning of "fair" is beautiful. Evil non-HUEmen associated light skin with the word "fair".
    The so called "dusky" skinned people don't have 1/4 of the problems of the original HUEmen of India. The JAWARA Tribe. They are black as coal with wooly hair and "fair". Hmmm…think about it.

    May 21, 2019 at 7:40 am
  • Kay Nandlall Reply

    OOOoooo this is happening all over the world< people will have to think differently nothing beats a brown skin for great beauty< note I DID NOT SAY FAIR MEANS SOMETHING ELSE COMPLETLY

    May 21, 2019 at 7:40 am
  • Ricky Tan Reply

    You can't waste away the century of dirts that had embedded in your skin.
    Try taking a acid bath.

    May 21, 2019 at 7:40 am
  • Mamimi Mint Reply

    i dont think dark skin is what they will notice hun….

    May 21, 2019 at 7:40 am
  • redryan20000 Reply

    In the east people want lighter skin
    In the west people want tanner skin

    May 21, 2019 at 7:40 am
  • lenlu007 Reply

    India has NO PROBLEM with being “racist” (colorist)…
    They are VERY upfront and okay with their “ignorance”… smh

    @ mark 14:40… She may wanna “rethink” spending on a skin-lightening regiment… and focus some energy and some cash on an exercise regiment… Just sayin’…

    May 21, 2019 at 7:40 am
  • Mike Gruber Reply

    Omg so sad!!

    May 21, 2019 at 7:40 am
  • ispesyal natatay Reply

    that girl does not need fair skin. try shedding those fats off

    May 21, 2019 at 7:40 am
  • Yalda Iran Reply

    In india there are two races , aryans are fair and dravidians are black.

    May 21, 2019 at 7:40 am
  • Harsh Verma Reply

    It is overrated people are not this mad for fair skin

    May 21, 2019 at 7:40 am
  • VISHNU KUMAR KR Reply

    India is full of racism…its not just about skin tone….
    Punjabis are made fun of by calling them paaji… some say balle balle,
    NE ………people call them chinese they eat snakes and so on
    South Indians..called madrasis…idli sambhar…
    Dark skinned people…kallu kalia kallu mama….and so on……

    May 21, 2019 at 7:40 am
  • huns Ainus Reply

    God first made human being is dark skin

    May 21, 2019 at 7:40 am
  • 1990 Chichchick Reply

    You can be dark and have even toned skin

    May 21, 2019 at 7:40 am
  • 1990 Chichchick Reply

    This makes me sad brown skin when taken care of is beautiful

    May 21, 2019 at 7:40 am
  • 1990 Chichchick Reply

    As a darker girl I'd rather look like me than the chubby purpletop girl she'd be cuter if she lost the weight

    May 21, 2019 at 7:40 am
  • Joanne Wilson Reply

    Dark skin is beautiful for goodness sakes. When we will stop placing so much emphasis on the skin we walk around in?

    May 21, 2019 at 7:40 am
  • Kaliyah Griffin Reply

    Having lighter skin is worldwide, I am a fool to think that this only occur in America and in some parts of Africa

    May 21, 2019 at 7:40 am
  • Diogo Oliveira Reply

    India’s grotesque

    May 21, 2019 at 7:40 am
  • scarfo mp Reply

    Is these panjabi a joke black skin is holy pale face have no history

    May 21, 2019 at 7:40 am
  • Lorna Williams-Astley Reply

    That CEO of fair and handsome has no morals. He's all about the money. As for these actors, they know people are going to buy what they endorse.

    May 21, 2019 at 7:40 am
  • Lorna Williams-Astley Reply

    It's not just Indian women lightening their skin. A lot of Asian countries, including Japanese, Korean and African women, are all risking their health to look lighter. Hydroquinone, used in high doses is really dangerous.

    May 21, 2019 at 7:40 am
  • Brian Barcus Reply

    I am attracted to girls from India – the darker the better (I am a white American). I would much prefer her to embrace and celebrate her Indian culture not hide from it. It is something she should be proud of, Indian people are smart, strong, and beautiful..

    May 21, 2019 at 7:40 am
  • Peth K Reply

    We tan to show that we can afford luxurious holidays, they skin whiten to show they are rich enough to not work on sun. The real problem is the chemicals in the creams

    May 21, 2019 at 7:40 am
  • Ahmad Ahmed Reply

    😂😂😂 it has nothing to do with colonialism. Indians were enslaving their own dark skinned people before even the Europeans came to Indian… come on Indian y'all should know racism started in Asia not Europe. Europeans leant from you and the went Africa the so called arabs were enslaving black people. More of the story is asia is the mother of racists and racism.

    May 21, 2019 at 7:40 am
  • Sandra Torres Reply

    Kalani looks Spanish 😉

    May 21, 2019 at 7:40 am
  • Ms. Jae Reply

    Oh Snap! very sad indeed chap! how Beautiful is Black, Brown, Tan, CoaCoa Skin , in order to be accepted by society they have to have Lilly white Hollywood skin, ridiculous!!, people of color are really blessed and don't even know it, caucasian pigmentation is pale and need melanin they can't really be in the Sun like people of color, their ancestors had to shield themselves from the sun so they hid in caves. In the Most High's Eyes we are all the same the scripture says I am Black! Solomon 1:5-6 and besides accept who you are! Your skin is the biggest organ on your body, don't destroy it with deadly chemicals who knows what damage & effect skin lighteners has on your internal organs or the long run – so Love Yourself! the same thing with Asian women getting face jobs getting their eyes and nose cut up to look European, ridiculous! if you have children those kids will surely come out having some of your genes and features, how would you explain that! So Love Yourself!

    May 21, 2019 at 7:40 am
  • Sheri Townsend Reply

    Too bad. It appears that all of those gorgeous dark Indian girls of India will never realize how truly beautiful they are, thanks to this fake European beauty standard. That's the real shame!

    May 21, 2019 at 7:40 am
  • SDE ENT. Reply

    I just see people who hate themselves because the dark skin remind them of their slaved past…Now they wish to be like their old masters….

    May 21, 2019 at 7:40 am
  • Ayla Reply

    That girl has no idea about England's population does she.

    May 21, 2019 at 7:40 am
  • EBIE OKWU Reply

    RACISM IS HONESTLY VERY SHAMEFUL AND PATHETIC, NO MATTER WHO IS DOING IT. YOU'LL ANSWER TO ALMIGHTY GOD SOMEDAY.

    May 21, 2019 at 7:40 am
  • beyne arega Reply

    Mithun chakraborty is very talented multidimensional bollywood actor ever.I heard him interview a lot of heroin refused to work with him.I heard him because of his dark skin he thought he wil be back up dancer.This is true story talk about racism in India ask mithunda he is living proof.

    May 21, 2019 at 7:40 am
  • Abdoullah Matida Reply

    This video make me cry 😭😭😭 why black skin or darker skin people's doesn't have self confidence and believe them self.

    May 21, 2019 at 7:40 am
  • Daniel Simpson Reply

    If only white people who want to be tan could trade pigment with dark skinned people who want to be whiter….. smh so sad.

    May 21, 2019 at 7:40 am
  • Paul Immanuel Reply

    Anyone, both of Asian and African decent, that wants to look like their former colonisers should get a free psychological assessment.

    May 21, 2019 at 7:40 am
  • mark lee Reply

    Sad

    May 21, 2019 at 7:40 am
  • SURFER BY BLOOD Reply

    Indians want to be white. You dumb stupid people. Your culture has been white washed.

    May 21, 2019 at 7:40 am
  • Mary Coronell Reply

    IF INDIANS WANT TO LIGHTEN THEIR SKIN THAT'S FINE UNTIL YOU DISCRIMINATE AGAINST THOSE WHO HAVE DARKER SKIN! THAT LOOKS TO BE THE ISSUES IN INDIAN SOCIETY! IT'S A PROBLEM WHEN ALL YOU SEE ON TV AND ADVERTISING IS WHITENING CREAM AND THESE PEOPLE ACTUALLY BELIEVE THEIR LIVES WILL SKY ROCKET IF THEIR SKIN IS WHITE!YOU HAVE TO USE THAT MESS ON A DAILY BASIS TO MAINTAIN THE WHITENESS ! NOT WORTH THE HEALTH RISK! THAT'S SO PETTY TO ASK THE COLOR OF YOUR BABY EVEN BEFORE YOU KNOW IF IT IS A BOY OR GIRL OR HEALTHY! PITIFUL !

    May 21, 2019 at 7:40 am
  • Mary Coronell Reply

    INDIAN SOCIETY IS CRAZY! EVEN AMERICANS ARE NOT THAT OBSESSED WITH BEING FAIR SKINNED! LEARN TO LOVE THE SKIN YOU ARE BORN IN!

    May 21, 2019 at 7:40 am
  • Google Plus Sucks Reply

    That fat girl should focus on losing weight. Also sharukhan is a complete prostitute for promoting this garbage.

    May 21, 2019 at 7:40 am
  • Lo La Reply

    She need to be exercising instead of bleaching…smh

    May 21, 2019 at 7:40 am
  • rebeka trance Reply

    If you are ugly White Skin you make more ugly because everything is more visible.
    IF you ugly ou will in aby Skin color.

    May 21, 2019 at 7:40 am
  • c.m chido Reply

    as is found in every European colonized region; COLONIALIST MENTALITY

    May 21, 2019 at 7:40 am
  • Victoria Tongun Reply

    This people are the saddest people on the planet… Now I understand why the dark skin Indians are the nastiest once to Africans, because all their lives they are made to feel inferior. It's so disturbing to see the dark once literally will worship the ground a white person works on…ridiculous.

    May 21, 2019 at 7:40 am
  • Karl Slaggerfeld Reply

    The literal Meaning of Snow Bunnies at 9:27 mark 😂

    May 21, 2019 at 7:40 am

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